Instagram and Facebook “Stories” have become increasingly popular. Stories function by allowing businesses and individuals to share videos, photos, and interactive content for a relatively short period of time. If you’re still on the fence about Stories, our previous blog post, 7 Social Media Trends in 2020, touches on the growing importance of this form of content. If your business doesn’t utilize stories as a part of its social media plan, this blog post will dive deeper into why it may be time to reconsider.
If you’re new to the concept, a Story is a short, user-generated photo, video, or interactive collection that can be uploaded to a business’ Facebook or Instagram account. They live at the top of the newsfeed where others can view them for only 24 hours.
The function was inspired by the popular Snapchat platform and though the content has a real-time feel because of their short life-span, the good news is that stories can actually be scheduled ahead of time.
Stories have quickly captivated audiences. More than “500 million users now use Instagram Stories every day.” That’s a lot of potential customers just waiting to learn more about your products and services. What’s more, experts don’t expect the trend to change anytime soon (and we certainly hope it doesn't!)
Businesses and brands that are looking to get in front of audiences age 18 - 44, should consider incorporating story into their strategy. These stats on Story engagement and usage explain why:
As we’ve actively shared our own brand on social media, we’ve been in the same boat as you and realize just how difficult it can be to know what to post as a Story. Which is why we’ve compiled a handy list of topics you can share with your audience if you’re just getting started:
And while Stories typically only last 24 hours, there’s one way to make sure all of your hard work gathering that content doesn’t disappear as well: saving Stories to your Highlights (Instagram) or Story Archive (Facebook).
Essentially, this permanently saves your stories into a designated Highlight folder of your choosing at the top of your feed or profile. Our tip: create highlight covers to create a clean, consistent “on-brand” feel and allow new (or old followers) to always find the tutorials, announcements, product tutorials or whatever else you’re sharing on your stories, long after the 24 hours have expired.
Stories can feel intimidating, but they don’t have to be. Play around with it-- audiences love authentic, timely content. In fact, in many cases, the less curated the material, the more trustworthy you and your brand become. Remember, YOU are the expert in your field and your story is worth sharing. Let us know your success using stories in the comments below!