Location-based marketing allows clients to reach prospects, influencers & decision-makers directly on their mobile phones, tablets, and other devices when they visit specific locations. Geofencing marketing allows you to serve display, banner, video, Over the Top (OTT ) & Connected TV (CTV) ads to those individuals within the targeted locations. Ad(s) are served on their device, from the moment one enters a geofence & up to 30 days after.
A virtual frame is traced around a location where the advertiser wants to reach peopled based on their visit to that particular location during a set, scheduled timeframe. GPS technology then captures the mobile device ID of the user. Someone then opens a browser or accesses an app (or an app is open and running on their phone already) during the set time frame and location and ads are displayed on the user’s device. That user can see those Ads for up to 30 days after he/she has entered the geofence. If they later click through to your website we can utilize other platforms to retarget them for even longer.
Our clients can benefit from using geofencing in a variety of ways. We can customize the method to be cohesive with the existing marketing strategy but examples include the following:
If applicable, we can set up a conversion zone to track how much foot traffic enters your business who have previously been served an ad.
There are a variety of benefits of implementing geofencing into your strategy. Among the top, include:
If you ready to learn more about geofencing or implement it into your existing marketing strategy, Brand Catalyst is here to help.