There are a lot of marketing companies out there, but what do they actually mean when they say they’re a marketing company? What services do they offer? What sort of companies do they help?
This is especially applicable here in Bentonville, Arkansas, where the vast majority of marketing companies in the area are geared towards product marketing with the purpose of helping larger companies create branding that will get their product noticed in big box stores like Walmart.
NWA Brand was created to grow Arkansas’ initiatives and businesses, especially those that are locally owned. We are a results-driven boutique agency that gives us an edge with quick turn-arounds and customized plans instead of the templates that you’re used to seeing with larger agencies. With a combination of branding, social, and website services, we strive to help you find that loyal customer base who wants to come back to you again and again. And so today, we thought it might be helpful for you if we did a little bit of a deeper dive into what services we offer and how we can drive results for your business or initiative.
The first thing every company needs is a good brand that shares a story and helps the customers feel involved. And while every company may have some sort of a brand, we’re here to make sure that your brand is professional, relatable, and, most importantly, consistent. Some ways in which we do that are:
A website acts as your virtual storefront, if you will, and is a key player in your overall marketing strategy. This is where the conversions will likely be taking place. (The exception would be a messenger objective or a lead generation form on social media, but we won’t get into that in this article). Whether your customers are finding your website from a Google search or we are using the traffic and retargeting capabilities within social media - they need to visit an online space that is a reflection of your company.
Whether you need an E-commerce platform or a simple landing page to direct your customers to, we combine the best technology with your branding to build websites that convert visitors to customers. Some of the services we offer relating to websites in particular include:
Once your brand is established, it is important to make sure people can actually see and interact with it. One of the best ways to do that is through social media. This is especially true with the large shift towards virtual platforms as a result of the COVID-19 pandemic.
Our knowledgeable team knows that managing social media is more than just posting status updates, though. We know where to target your future customers by sifting through the noise so that you don’t have to. We know that every good brand is only as good as its relationships, so we take the time to actually engage with your followers to create memorable interactions and use targeting strategies that drive results. We also use collected data to continuously build your business and get your brand out there to create lifetime customers. Some of the ways we do that is through:
Marketing can seem overwhelming, especially when so much of your time is already focused on the day to day. Just because all of your time is spent helping your company run smoothly and stay profitable, though, doesn’t mean you have to give up on having a great marketing strategy. That’s what we’re here for! Marketing requires intention, continuous learning in an ever-changing digital environment, and these items take time which you are likely a little slim on.
If you’ve been wanting to implement a marketing strategy, but you’ve been hesitant or don’t know where to start, send us a message or contact us at https://www.nwabrand.com/contact.