Gravette is a sweet town in Northwest Arkansas featuring an outstanding school district, friendly community, and involved leadership. It has a hometown feel with big city access. As requested by Mayor Kurt Maddox and his team, the logo incorporates the iconic downtown Gravette buildings. It has a traditional feel of colors that alludes to the town's patriotism but also features clean lines to exhibit the forward motion of the community.
“We wanted to have a new brand created so that the City of Gravette has an icon that depicts how great Gravette is. For quite some time, we have used various versions of logos and colors but we believe it's time to move into the next phase and this brand exemplifies and embraces that.”
- Mayor Kurt Maddox
We designed a brand inspired by a string of stores in the quaint downtown area of this growing city. Our designer carefully selected a font that felt classic but had a modern edge. The logo encompassed the requests made by the client and has become a versatile branding element utilized across various channels for city communications.